We are an experienced design and marketing firm ready to explore solutions for your organization’s most challenging questions.

brand analysis
brand development
brand implementation
web development / design

DUO Broadband is a leading rural telecommunications provider that recognized a dramatic shift in service delivery, primarily through their expanding high-speed fiber-optic network. KSD worked with senior management to refocus and rebrand.

Why should we engage
in a rebranding initiative now?

DUO BROADBAND

brand analysis
naming
brand development
brand implementation
web development / design

Exploring the answers to these essential questions led
this Nashville / Washington DC risk management firm
to a new name and a refocused brand.

What is our market
position today...
and beyond?

FACTOR

brand positioning
brand implementation
web development / design

Eco-Energy, an international midstream energy
company, was preparing for an expansion of their
core competencies in global logistics, distribution,
and trading. Eco worked with KSD to establish and
implement its brand communication plan.

How do we communicate our expanded scope of midstream solutions?

ECO-ENERGY

brand development / design
web development / design
signage / wayfinding

The property owners wanted to create a cohesive, clearly identified, and welcoming development for potential tenants. MedPark West is now one of the fastest-growing healthcare complexes in Kentucky
and home to a model Veterans Administration
regional clinic and the Kentucky Farm Bureau’s
first Bluegrass Senior Living center.

How do we attract
potential tenants to
our development?

MEDPARK WEST

market analysis
corporate communications
corporate video

KSD established this defining brand question
for a national amusement company by assessing
their competitive environment and aligning their corporate marketing message to the reality of their customer experience.

Do you remember fun?

BELLE CITY AMUSEMENTS

marketing action plan
brand implementation
social media engagement
web development / design

The Kentucky Career Center helps employers find and train productive employees, and job seekers explore and prepare for new careers. They needed a plan to communicate their message.

How do we increase
workforce opportunities
throughout the region?

KENTUCKY CAREER CENTER

brand development
byway icon design
mapping
visitor guidebooks

The National Scenic Byway program in Kentucky needed a brand that would visually connect multiple byways and the sponsoring agency. KSD developed a unified set of graphic icons to be used on byway road signs, on agency strategy manuals, and on visitor maps and guidebooks.

Where and how do we communicate Kentucky’s National Scenic Byways?

NATIONAL SCENIC BYWAYS

logo design
web development / design
social media engagement

In business since 1951, this family-owned retail bakery and restaurant now has an active and engaging social media presence.

Do we really need
Facebook?

AMON’S SUGAR SHACK

branding
marketing
web development / design
corporate video

Superior Battery’s brand message of “Made in the USA”
has helped to expand its national and international market penetration in a rapidly changing industry which has experienced a significant reduction of battery manufacturers in North America.

What is our message
for new and expanding markets?

SUPERIOR BATTERY

market survey
brand positioning
naming
logo design

Back in 2002, the Kentucky Department of Agriculture and its consumer advisory panel worked with KSD to develop the original branding and marketing direction for the widely known and successful Kentucky Proud program.

How can we create opportunities for farmers, restaurants, farmer’s markets, and grocers?

KENTUCKY DEPARTMENT OF AGRICULTURE

photography
copywriting
interpretive design

After the Space Needle and Pike Place Market, the Hiram M. Chittenden Locks and Lake Washington Ship Canal is Seattle’s No. 3 tourist destination. KSD conducted interviews, observed visitor traffic patterns, organized historical research and photographed all aspects of the unique attraction before designing the final interpretive guidebook.

How do we interpret
Seattle’s No.3 tourist destination?

U.S. ARMY CORPS OF ENGINEERS