Kirby Stephens Design

Blink. It’s just that fast.

When the Barbourville Utility Commission committed to upgrading their Internet for the city of Barbourville (Kentucky), they felt the new fiber-to-the-home light-speed service should have its own name and logo. After a recommendation from an existing client, KSD was brought in to evaluate and propose a marketing approach. 

While the initial task was branding and marketing the new fiber-optic service, our research led us to recommend addressing a wider range of issues, including the utility's corporate identity and website.

While officially named the Barbourville Utility Commission, it became apparent that within their service community no one referred to the company this way. Their own employees were answering the phone with "Barbourville Utilities," and the signage on the company headquarters read the same. KSD recommended simplifying the name to Barbourville Utilities and making visual and technical refinements to their existing company logo. 

BU logo before after

The next task was a new website, which KSD built on a content management system. The new website included new photography and writing by KSD with launch timed to just precede the announcement of the new fiber-optic Internet service. Barbourville Utilities provides electricity, water, sewer and cable television, as well as Internet service, and the website needed to inform all of these segments.

KSD spent weeks working on a name — finding a title that would be distinct, friendly, memorable, and meaningful. While obviously "blink" implies fast, it also can be seen as B-link — Barbourville's Link. The supporting slogan: "Barbourville's Gigabit Link" reflects this meaning as well as defining the speed of the service. The final logo, a wordmark made up of custom-drawn letterforms, incorporates a stylized fiber optic cable into the "i" of the name Blink.

KSD coordinated the announcement of Blink with local, regional and industry-specific network press releases. As the service becomes available to neighborhoods over the year-long installation period, KSD will help Barbourville Utilities market to individual residences as well as the community in general with direct letters, door hangers, newspaper and radio advertising, social media engagement, community signage, as well as on-site display marketing.

BU blink WCX4844 banner

 

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KSD is an award winning, full service design communication firm located in Somerset, Kentucky.

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  • KSD  Kinetic | Strategic | Design
    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
  • 606 679-5634