Kirby Stephens Design

News / Events
Monday, 11 September 2017
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Selling food products online — it's a challenge. Hall's Beer Cheese chose KSD to develop their new website (BeerCheese.com) featuring a robust e-commerce system that streamlines the ordering and provides Hall’s with in-depth analytics and customer info.

The website is designed to be easily expandable as new products (stay tuned!) are introduced.

Beer Cheese is a Kentucky original product, and Hall’s On The River helped make it famous. While readily available in Kentucky, the new website makes it easy for fans to order in every state in the continental US. Many customers have commented that they used to live in Kentucky and miss Hall’s original snappy beer cheese.

After launching the beer cheese site, KSD redesigned the Hall’s On The River restaurant website. KSD continues to work with Hall’s on marketing strategies, packaging design, advertising, point of purchase, social media, and more.

Tuesday, 22 March 2016
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We’ve had the great fortune at KSD to maintain relationships with several of our clients that span decades.

Such is the case with the Master Musicians Festival. KSD has been involved with Somerset’s premier summer music event in some way since its inception 23 years ago. Whether developing MMF’s website, designing posters or brochures, writing press releases, fitting the stage with banners or sitting in our lawn chairs in July to take in the awesome festival atmosphere right here in our hometown, KSD is dedicated to supporting MMF and its mission of bringing musical excellence to rural Kentucky.

Wednesday, 14 October 2015
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Smartphones are “such a pervasive and insistent part of daily life that the proverbial visitor from Mars might conclude they were an important feature of human anatomy.” — Chief Justice John Roberts, Riley v. California

Indeed, we’ve become a smartphone-dependent society. Nearly two-thirds of Americans are smartphone owners — according to an October 2014 Pew Research Center study — and for many of them, their phone is their only access to the outside Internet world.

As the landscape of Internet accessibility has changed, so has KSD in the way we design websites for our clients. All new websites built in the last two years are mobile friendly, and KSD’s most recent sites are responsive, meaning they can reflow, reprioritize and even present different content depending on the screen size.

Tuesday, 29 September 2015
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KSD just launched a new website and rebrand for FACTOR (formerly Visual Risk Technologies) a software engineering and consulting company that focuses on risk management in the transportation, energy, chemical, insurance and public sectors. EssentialFactor.com

Thursday, 09 July 2015
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This week Stearns became the sixth Kentucky town to achieve the official Kentucky Trail Town certification. Kentucky First Lady Jane Beshear bestowed the honor at a ceremony at the Big South Fork Railway Depot on July 8, 2015.

Tuesday, 21 April 2015
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Today Google has implemented a new search algorithm that will severely penalize websites that are not “mobile-friendly” in search result rankings. Google has done this in response to the way people have moved their Internet browsing habits to mobile devices in the last few years, and that trend is expected to continue.

KSD websites built in the last two years are all mobile friendly. Some of our most recent sites are responsive, which means they can reflow, reprioritize, and even present different content depending on screen size.

Google has provided a handy tool to check any website to see if it passes its “mobile-friendly” test. 

Wednesday, 27 August 2014
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Mike Caudill, superintendent of Madison County Schools from 2001 until he lost his battle with cancer in 2007, liked to compare himself to a turtle on top of a fence post. That turtle didn't get there on its own — it had to have help. And he often credited those who helped him reach his fullest potential.

When Mike’s Kids Education Foundation was founded in 2008 in his honor, a logo was born featuring a turtle on top of a fence post with the slogan, “No one can make it on their own.” People who knew him rallied around his belief that every student had the ability to succeed if they were given the right tools, and supported MKEF’s efforts to enhance public education in Madison County.

Friday, 07 November 2014
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With a new superintendent at the helm and several important initiatives underway, Madison County Schools entered 2014 with three goals in mind — to refocus, redesign and rebrand the school district to more effectively communicate its commitment to first-class education.

In addition to a strategic planning process that established 40 new initiatives, Madison County Schools asked KSD to help illustrate how the district inspires excellence for students. Earlier in the year, KSD created a new identity for Mike’s Kids Education Foundation, the non-profit organization that supports literacy and scholarship efforts in Madison County Schools. Superintendent Elmer Thomas wanted to build on that momentum by bringing new life to the district’s identity in a similar way.

Tuesday, 26 August 2014
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KSD partners with Cleveland-based architecture firm to develop concept plan

Every time we look out the front windows of our studio, we see the opportunity for greatness across the street.

The Virginia, our beloved historic theatre, has been dark nearly as long as our studio has lived at 219 E. Mt. Vernon St. We remember its vibrance — watching live performances and dollar movies inside its walls, and being warned by the sign that read, "Do not put our feet on my furniture," when we came to see the show.

The team at KSD is honored that Westlake Reed Leskosky (WRL), the nationally renowned architecture firm leading the project, selected our firm to be a partner in creating a vision for this magnificent venue. We look forward to hearing the community's ideas about what kind of place The Virginia can be, communicating progress on the project and creating a timeless brand for this venue that can infuse energy into our downtown.

Read more about the project on WRL's website.

Thursday, 12 December 2013
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Designing a logo to represent the Russell County (Kentucky) Public Library began with a fundamental question: What is a library? The answer, which came into focus through discussions with the library staff, is quite different from what it has been in years past. With digital materials, genealogy tools, career services, educational programs and much more, today's (and tomorrow's) library is more than books. It's CONTENT. 

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KSD is an award winning, full service design communication firm located in Somerset, Kentucky.

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  • KSD  Kinetic | Strategic | Design
    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
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