Kirby Stephens Design

Displaying items by tag: naming
Published in News

When the Barbourville Utility Commission committed to upgrading their Internet for the city of Barbourville (Kentucky), they felt the new fiber-to-the-home light-speed service should have its own name and logo. After a recommendation from an existing client, KSD was brought in to evaluate and propose a marketing approach. 

While the initial task was branding and marketing the new fiber-optic service, our research led us to recommend addressing a wider range of issues, including the utility's corporate identity and website.

While officially named the Barbourville Utility Commission, it became apparent that within their service community no one referred to the company this way. Their own employees were answering the phone with "Barbourville Utilities," and the signage on the company headquarters read the same. KSD recommended simplifying the name to Barbourville Utilities and making visual and technical refinements to their existing company logo. 

BU logo before after

The next task was a new website, which KSD built on a content management system. The new website included new photography and writing by KSD with launch timed to just precede the announcement of the new fiber-optic Internet service. Barbourville Utilities provides electricity, water, sewer and cable television, as well as Internet service, and the website needed to inform all of these segments.

KSD spent weeks working on a name — finding a title that would be distinct, friendly, memorable, and meaningful. While obviously "blink" implies fast, it also can be seen as B-link — Barbourville's Link. The supporting slogan: "Barbourville's Gigabit Link" reflects this meaning as well as defining the speed of the service. The final logo, a wordmark made up of custom-drawn letterforms, incorporates a stylized fiber optic cable into the "i" of the name Blink.

KSD coordinated the announcement of Blink with local, regional and industry-specific network press releases. As the service becomes available to neighborhoods over the year-long installation period, KSD will help Barbourville Utilities market to individual residences as well as the community in general with direct letters, door hangers, newspaper and radio advertising, social media engagement, community signage, as well as on-site display marketing.

BU blink WCX4844 banner

 

Published in Brand | Identity

Fastest County in the State

When one of our clients was ready to launch its groundbreaking Gigabit Internet service to customers in south-central Kentucky, KSD was charged with naming and branding this exciting new service. We were there to help get the word out and give the new service a professional, appealing identity.
Published in Web | Mobile

Conveying the Essential Factors

As part of a complete rebranding project, KSD designed a new website for this software engineering and consulting company. FACTOR solves challenging risk management problems in the transportation, energy, chemical, insurance and public sectors. EssentialFactor.com
Published in Brand | Identity

The Ultimate Car Care Experience

To develop a branding program for a luxury car wash, KSD created the name, logo, slogan, associated logos, marketing materials and environmental graphics. Autoindulgence was conceived to deliver the highest level of car washing and detailing in a facility that also provided a cafe and a fuel service for its customers. 
Published in Brand | Identity

New Mexico's Newest

One of New Mexico's oldest telecommunications providers — LEACO — partnered with KSD to rebrand its wireless telephone service. Following market research and focus-group testing, KSD worked with the client to develop and launch NMobile, New Mexico's newest wireless service. The project included naming, graphic identity, signage, website, marketing, brochures and in-store point-of-purchase materials, among others.
Published in Brand | Identity

Energizing a Brand and Website

With a new idea for putting cleaner energy into America's electrical grid, Wellhead Energy Systems turned to KSD to help tell their story. KSD designed a company website, information graphics for the product, and branding for their innovative energy conversion stations: GridFox.™
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KSD is an award winning, full service design communication firm located in Somerset, Kentucky.

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    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
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