Kirby Stephens Design

Displaying items by tag: marketing
Published in News

When the Barbourville Utility Commission committed to upgrading their Internet for the city of Barbourville (Kentucky), they felt the new fiber-to-the-home light-speed service should have its own name and logo. After a recommendation from an existing client, KSD was brought in to evaluate and propose a marketing approach. 

While the initial task was branding and marketing the new fiber-optic service, our research led us to recommend addressing a wider range of issues, including the utility's corporate identity and website.

While officially named the Barbourville Utility Commission, it became apparent that within their service community no one referred to the company this way. Their own employees were answering the phone with "Barbourville Utilities," and the signage on the company headquarters read the same. KSD recommended simplifying the name to Barbourville Utilities and making visual and technical refinements to their existing company logo. 

BU logo before after

The next task was a new website, which KSD built on a content management system. The new website included new photography and writing by KSD with launch timed to just precede the announcement of the new fiber-optic Internet service. Barbourville Utilities provides electricity, water, sewer and cable television, as well as Internet service, and the website needed to inform all of these segments.

KSD spent weeks working on a name — finding a title that would be distinct, friendly, memorable, and meaningful. While obviously "blink" implies fast, it also can be seen as B-link — Barbourville's Link. The supporting slogan: "Barbourville's Gigabit Link" reflects this meaning as well as defining the speed of the service. The final logo, a wordmark made up of custom-drawn letterforms, incorporates a stylized fiber optic cable into the "i" of the name Blink.

KSD coordinated the announcement of Blink with local, regional and industry-specific network press releases. As the service becomes available to neighborhoods over the year-long installation period, KSD will help Barbourville Utilities market to individual residences as well as the community in general with direct letters, door hangers, newspaper and radio advertising, social media engagement, community signage, as well as on-site display marketing.

BU blink WCX4844 banner

 

Published in Brand | Identity

Fastest County in the State

When one of our clients was ready to launch its groundbreaking Gigabit Internet service to customers in south-central Kentucky, KSD was charged with naming and branding this exciting new service. We were there to help get the word out and give the new service a professional, appealing identity.
Published in Brand | Identity

Coordinated Marketing Introduces Healthcare Service

Lake Cumberland Regional Hospital, the primary healthcare provider in a 10-county area of rural Kentucky, asked KSD to create a graphic identity and develop an introductory marketing campaign for the Heart & Lung Institute of Lake Cumberland.
Introductory marketing materials included a 60-day quick-reveal billboard campaign that was designed to pique curiosity and then introduce the service. Tied to that campaign were coordinated newspaper and radio ads, a direct mail campaign, and letters of introduction to physicians in the region.
Published in Events

JACKSONVILLE, Fl. (November, 2013) — The Master Musicians Festival (MMF) held in July was recognized last night as the Southeast Tourism Society's Festival of the Year for 2013. The Somerset, Kentucky event topped competitors from 14 southern states.

"Celebrating 20 years of great music, lining up Willie Nelson and Family as the headline act, and now, winning this honor, the Master Musicians Festival Board of Directors couldn't be more proud," said Tiffany Bourne, president of MMF. "Continued support from community sponsors, our fans, and a fantastic group of musicians has made our festival what it is today!" 

Published in Brand | Identity

Established and New

TruCheck, one of America's most established and well-known contract meter-reading companies, selected KSD to rebrand and refocus its graphic standards for uniforms, business stationery, vehicles and more to provide professional customer communications.
Published in Brand | Identity

Dynamic DUO

The strength of the Duo County brand lies in its fifty-plus-year history of staying in step with the latest technological services to meet the needs of local customers. The updated corporate logo reflects the changes in the telecommunications industry without abandoning its roots. The visual identity is applied to a wide range of company communications including the annual report, direct mail marketing, in-store marketing, the company website, outdoor advertising, customer newsletters, service vans and secondary graphic identifiers.
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KSD is an award winning, full service design communication firm located in Somerset, Kentucky.

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  • KSD  Kinetic | Strategic | Design
    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
  • 606 679-5634