Kirby Stephens Design

The Heart & Lung Institute

Coordinated Marketing Introduces Healthcare Service

Lake Cumberland Regional Hospital, the primary healthcare provider in a 10-county area of rural Kentucky, asked KSD to create a graphic identity and develop an introductory marketing campaign for the Heart & Lung Institute of Lake Cumberland.
Introductory marketing materials included a 60-day quick-reveal billboard campaign that was designed to pique curiosity and then introduce the service. Tied to that campaign were coordinated newspaper and radio ads, a direct mail campaign, and letters of introduction to physicians in the region.

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KSD is a results-oriented, full-service design, marketing and communication firm located in Somerset, Kentucky.

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  • KSD  Kinetic | Strategic | Design
    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
  • 606 679-5634